When creating WOOLF, I strived to bring back unique, wearable fashion, that felt fun, flirty but still luxurious, and to ensure I offered the highest quality pieces that were made to last, at an affordable price. I wanted to create a brand that was playful and young whilst not being throwaway, fast fashion. Everyone thinks that to do this you have to be timeless but I think that styles DO go out of fashion, so you should strive to buy less but buy better quality for the season and style you want to play with. We hope that when you put on a piece from us it makes you want to prowl and play.

Enjoy x